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ZonLux Digital Reports Fast Growth Amid Latest Amazon Boom, Hires CEO

Boutique Agency Helps Companies Sell and Scale on E-commerce Giant


ST. PETERSBURG, Fla. — June 3, 2020 — More than half of all product sales on Amazon are made through third-party sellers, and unforeseen global events in 2020 have only reinforced the unstoppable demand. ZonLux Digital, a Full-Service Amazon Marketing Agency from founder and partner Matt Newman, has reflected that trend through rapid growth since first leveraging its proprietary, best-in-class model to help brands scale their businesses across many product categories. To accommodate the company’s expansion, ZonLux announces the addition of experienced industry expert Bill Hughes as its new Chief Executive Officer, effective immediately.

ZonLux Digital“We want to make an impact by bringing our successful business model to other entrepreneurs,” Newman said. “ZonLux Digital has an expert team in place that lives and breathes Amazon and all of the unique complexities that go into operating a profitable brand on that channel. We are selectively taking on a few clients a month and I am excited to see where this next chapter takes our team and our clients.”

“Matt’s ability to consistently build brand after brand on Amazon by executing a series of innovative ranking strategies is a complete game-changer,” Hughes said. “The result is a lineup of products that are very precisely targeted to consumer demand and over-deliver on expectations. The ZonLux Team follows this model and uses our proven tool set to launch products and build brands that scale.”

With an extensive portfolio of consumer-facing eCommerce brands in the health, auto & beauty space among others, the ZonLux Digital team is bringing clients its knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO expertise. Newman has grown his portfolio to nine-figure annual revenue through his own entrepreneurial drive, and his mission at ZonLux is becoming the go-to source for companies who need to be part of Amazon’s accelerated dominance.

One of the biggest advantages reported by ZonLux clients is the incredible opportunity to succeed as Amazon Marketplace sellers without having to figure it all out for themselves. ZonLux guides you through development of your brand to Amazon sales marketing and much more. Here are a few reasons so many clients are turning to ZonLux:

  • Potentially reach over 200 million customers on, triple the number of potential eBay customers and much more than any other selling platform.
  • Amazon said it expects 2020 Q2 net sales to come in between $75 billion and $81 billion, representing year-over-year growth between 18% and 28%. The COVID-19 crisis further magnified the increased emphasis on digital shopping in our lives. ZonLux helps businesses find those potential customers.
  • ZonLux is increasingly the agency of choice for brands looking to increase their multiple before selling. Many new clients are referred by the major sales brokerages.

Kevin Harrington, an original Shark on ABC’s hit show “Shark Tank” as well as the inventor of the infomercial and pioneer of the “As Seen On TV” industry, cited ZonLux as an industry leader in helping businesses scale and turn the same kind of profit on the e-commerce giant.

“With all of its channel-specific complexities, they view Amazon as another sales platform rather than as an e-commerce ecosystem of its own,” Harrington said. “This full-service Amazon agency team is trained by renowned industry expert Matt Newman to deliver a turnkey platform to launch, optimize and scale products on Amazon in a way that meets the customized needs of each client. Not only does working with the ZonLux team mean around-the-clock account services, but it also means propriety access to their programs, network and knowledge developed over time from launching their own highly successful brands. Those who partner with ZonLux become more visible with top-notch SEO, and gain new customers to generate loyal and social proof.”

Matt Newman is an investor, entrepreneur, and a proven Brand and Marketing Strategist. Much of his expertise lies in scaling and company growth, both for his own business ventures and for Partners and Clients. Before transitioning into full-time Internet marketing, Matt practiced business and securities law, and that background in finance and law gives him specialized expertise and insight into the world of marketing and entrepreneurship. He began his adventure with no financial backing and used his unique ability to scale companies through marketing to arrive at where he is today: the founder of multiple 8-figure and 7-figure brands, as well as an investor and partner in many other companies. He currently runs a large e-commerce portfolio primarily selling on Amazon.

Bill Hughes brings ZonLux Digital his extensive experience in the consumer goods industry and a penchant for running major Amazon brands. At Nutraceutical Corporation, he was General Manager of Zhou Nutrition, and Acquisition Director of Nu U Nutrition Europe. Previously he was Vice President of Corporate Sales and Direct to Consumer Sales. Hughes was an undergrad at the University of Utah and earned his MBA/Marketing in 2004 at Duke. His proven leadership abilities in product development, advertising, sales, retail, sales management, direct consumer sales and marketing, and team building will all be key assets to ZonLux Digital.


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