We know from empirical data as well as own individual shopping experiences that e-commerce is continuing to grow at spectacular rates, with much of that purchase power happening on the Amazon platform. Lifestyle changes caused by the pandemic, not likely to change anytime soon, only have increased this ratio of online vs. offline shopping.
With so many more people doing the majority of their shopping online, many e-commerce business owners have begun to search for ways to take their company to the next level. They want to know how to make the most of their growing audience and increase their bottom line, which is where ZonLux Digital comes in. If this sounds like something that you would like to accomplish for your business, then these three tips can help you get there:
Most shoppers begin their product search begins at Google, and they are unlikely to do their business with you if your goods fail to appear in their search results. E-commerce operators who wish to grow their revenues should focus on improving search engine optimization (SEO). In particular, try to focus on aspects such as product descriptions, tags and URLs. Your website will begin to reach more shoppers and your sales numbers will begin to rise.
2. Streamline Your Checkout Process
When running an e-commerce business, you should always make it as easy as possible for your customers to buy from you. If the user’s “purchase path” is clunky, confusing or needlessly long, then a certain percentage of your website’s visitors will abandon their cart and shop somewhere else. To take your e-commerce business to the next level, reduce your cart abandonment rate by streamlining that checkout process and make it easy to buy your products. It sounds so simple, but it is make-or-break for many companies. Not surprisingly, Amazon has this area mastered with its one-click check-out — speeding the customer to purchase confirmation.
3. Opt for High-Quality Images
The obvious advantage for brick-and-mortar stores is the ability of customers to see, feel and try out products before purchasing. Every online store in history has had to overcome that disadvantage, and fortunately the tools to do so are readily available today. Providing your customers with high-quality product images (multiple views) is paramount. If your site only offers poor-quality pics, then buyers are unlikely to trust your brand or have confidence in your product sale. Should you wish to make the jump to the next level, your e-commerce business must invest in professional product photography.
Running an online business is not easy, and achieving consistent growth can be even harder. However, by implementing these three pieces of advice, you will be on your way toward joining the momentum of that overall e-commerce sales boom.