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5 Keyword Tips for Amazon Optimization

  • June 1, 2020

As previously discussed in this blog, forgetting important keywords can result in a big decrease in profits because your ideal customers will not be able to find you via search. Forgetting keywords or choosing the wrong ones is also one of the most regrettable mistakes, because a few tweaks to keywords can mean the difference between success and failure on the platform. Amazon sales are all about visibility, and failure to choose the correct keywords will result in less traffic, less sales and less profit. Keep reading for five quick tips from ZonLux Digital to help you choose the right…

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A Letter From Matt: How to Win Big on Amazon

  • May 11, 2020

Jeff Bezos started Amazon in 1994. It began as essentially an online bookstore but quickly expanded into other consumer goods, electronics and so on. Amazon launched Prime in 2005, and that really changed the game in so many ways as a two-day delivery membership. They passed Walmart as the most valuable retailer in market cap and today they have over 100 million Prime members. Amazon has continued to take more and more market share. Traditional retail has been declining and small and large businesses have had a hard time keeping up, not only with Amazon but with the changing market…

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‘Shark Tank’ pioneer Kevin Harrington recommends ZonLux Digital to scale on Amazon

  • May 10, 2020

Most brands struggle to drive expected revenue on Amazon, even companies that otherwise enjoy great heights in the Direct Response space. Kevin Harrington, an original Shark on ABC's hit show "Shark Tank" as well as the inventor of the infomercial and pioneer of the "As Seen On TV" industry, cited ZonLux Digital as an industry leader in helping those same businesses properly scale and turn the same kind of profit on the e-commerce giant. "With all of its channel-specific complexities, they view Amazon as another sales platform rather than as an e-commerce ecosystem of its own," Harrington said. "This full-service…

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Amazon PPC – The Pros and Cons

  • April 14, 2020

The rise of Amazon advertising is arguably the biggest factor in running a successful Amazon business right now. Amazon offers a wide range of advertising benefits for your business, but Amazon advertising can be a confusing space to navigate, especially for a newcomer. One of the most common advertising platforms Amazon offers is Amazon PPC (or Sponsored Products), a platform that helps sellers increase their online sales. PPC is a method where the advertiser (you) pays only for the advertisements that potential customers click. While it may sound simple enough, it’s not without its downsides, but exploring the pros and…

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E-Commerce Leaders, Zonlux Digital, Launch New Marketing Agency to Help Companies Get The Most Out of Amazon’s Platform

  • August 30, 2019

ZonLux Digital to help brands of all sizes sell and scale on Amazon. ZonLux Digital and its founder, Matt Newman, have launched a Service Amazon Marketing Agency. With an extensive portfolio of consumer-facing e-commerce brands in the health, auto and beauty space, the Zonlux Digital team will bring their thorough knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO knowledge to clients at whatever capacity they need to scale. Newman has grown his portfolio to almost $100 million a year in revenue, and now he and his team of e-commerce experts have set their sights on helping…

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