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How to Take Your E-Commerce Business to the Next Level

  • July 6, 2020

We know from empirical data as well as own individual shopping experiences that e-commerce is continuing to grow at spectacular rates, with much of that purchase power happening on the Amazon platform. Lifestyle changes caused by the pandemic, not likely to change anytime soon, only have increased this ratio of online vs. offline shopping. With so many more people doing the majority of their shopping online, many e-commerce business owners have begun to search for ways to take their company to the next level. They want to know how to make the most of their growing audience and increase their…

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4 Key Questions To Ask Yourself About Outsourcing

  • June 30, 2020

Some businesses start with a high level of funding and a sufficient number of employees, but most others have to hustle their way to success. Entrepreneurs are used to that startup mentality and they learn a wide array of skills in the process. In fact, many owners get so used to working across the whole company that they are hesitant to delegate. You can't do everything yourself, though, and knowing that is one of the best skills. One of the most important ways of scaling is to outsource parts of your business to workers with expertise in specific fields, and…

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ZonLux Digital Reports Fast Growth Amid Latest Amazon Boom, Hires CEO

  • June 3, 2020

Boutique Agency Helps Companies Sell and Scale on E-commerce Giant FOR IMMEDIATE RELEASE ST. PETERSBURG, Fla. -- June 3, 2020 -- More than half of all product sales on Amazon are made through third-party sellers, and unforeseen global events in 2020 have only reinforced the unstoppable demand. ZonLux Digital, a Full-Service Amazon Marketing Agency from founder and partner Matt Newman, has reflected that trend through rapid growth since first leveraging its proprietary, best-in-class model to help brands scale their businesses across many product categories. To accommodate the company's expansion, ZonLux announces the addition of experienced industry expert Bill Hughes as its new Chief…

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Building Your Keyword Match Type Strategy

  • June 2, 2020

Selling successfully on Amazon means choosing the right PPC (pay-per-click) Keyword Match Type. By doing that, you are letting Amazon know how you want your ads to be found in searches. For example, if you use Broad Match, you will be found in a high volume of searches but you may not convert as well because your product might not be relevant to those searches. In comparison, Exact Match may produce fewer conversions because it does not show up in many searches. So what strategy is right for you? Keep reading for the full overview and a keyword strategy recommendation…

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5 Keyword Tips for Amazon Optimization

  • June 1, 2020

As previously discussed in this blog, forgetting important keywords can result in a big decrease in profits because your ideal customers will not be able to find you via search. Forgetting keywords or choosing the wrong ones is also one of the most regrettable mistakes, because a few tweaks to keywords can mean the difference between success and failure on the platform. Amazon sales are all about visibility, and failure to choose the correct keywords will result in less traffic, less sales and less profit. Keep reading for five quick tips from ZonLux Digital to help you choose the right…

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A Letter From Matt: How to Win Big on Amazon

  • May 11, 2020

Jeff Bezos started Amazon in 1994. It began as essentially an online bookstore but quickly expanded into other consumer goods, electronics and so on. Amazon launched Prime in 2005, and that really changed the game in so many ways as a two-day delivery membership. They passed Walmart as the most valuable retailer in market cap and today they have over 100 million Prime members. Amazon has continued to take more and more market share. Traditional retail has been declining and small and large businesses have had a hard time keeping up, not only with Amazon but with the changing market…

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‘Shark Tank’ pioneer Kevin Harrington recommends ZonLux Digital to scale on Amazon

  • May 10, 2020

Most brands struggle to drive expected revenue on Amazon, even companies that otherwise enjoy great heights in the Direct Response space. Kevin Harrington, an original Shark on ABC's hit show "Shark Tank" as well as the inventor of the infomercial and pioneer of the "As Seen On TV" industry, cited ZonLux Digital as an industry leader in helping those same businesses properly scale and turn the same kind of profit on the e-commerce giant. "With all of its channel-specific complexities, they view Amazon as another sales platform rather than as an e-commerce ecosystem of its own," Harrington said. "This full-service…

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Amazon PPC – The Pros and Cons

  • April 14, 2020

The rise of Amazon advertising is arguably the biggest factor in running a successful Amazon business right now. Amazon offers a wide range of advertising benefits for your business, but Amazon advertising can be a confusing space to navigate, especially for a newcomer. One of the most common advertising platforms Amazon offers is Amazon PPC (or Sponsored Products), a platform that helps sellers increase their online sales. PPC is a method where the advertiser (you) pays only for the advertisements that potential customers click. While it may sound simple enough, it’s not without its downsides, but exploring the pros and…

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E-Commerce Leaders, Zonlux Digital, Launch New Marketing Agency to Help Companies Get The Most Out of Amazon’s Platform

  • August 30, 2019

ZonLux Digital to help brands of all sizes sell and scale on Amazon. ZonLux Digital and its founder, Matt Newman, have launched a Service Amazon Marketing Agency. With an extensive portfolio of consumer-facing e-commerce brands in the health, auto and beauty space, the Zonlux Digital team will bring their thorough knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO knowledge to clients at whatever capacity they need to scale. Newman has grown his portfolio to almost $100 million a year in revenue, and now he and his team of e-commerce experts have set their sights on helping…

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